CONSUMERS GET SOME POWERFUL MUSCLE IN THE FIGHT AGAINST PREDATORY SELLING PRACTICES.

Apple isn’t always seen as a champion of the little guy, but this recent change to its App Store guidelines policy is definitely going to prove to beneficial to consumers. The alteration can be found in Section 3.1.1 of the App Store Review Guidelines:

Apps offering “loot boxes” or other mechanisms that provide randomized virtual items for purchase must disclose the odds of receiving each type of item to customers prior to purchase.

It’s not a surprising move considering the extreme backlash that publishers like EA have been dealing with in recent months. Titles like Star Wars Battlefront II have earned the ire of many a player thanks to an over abundance of microtransactions and “pay to win” enticements. Apple likely is acting to curtail such problems springing up in its own marketplace.

Are you happy to see Apple make this change? Do you wish other digital storefronts would follow suit? Share with us in the comments and on social media!

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